By KELVIN KACHINGWE
GEMFIELDS, the world’s leading coloured gemstone producer, has unveiled a one-of-a-kind set of fine jewellery collaborations with 36 leading international designers.
The jewellery features Zambian emeralds from the Kagem mine in Lufwanyama and amethysts from the Kariba mine, both of which are owned by Gemfields in partnership with the government.
A statement made available to the Weekend Mail says this set of designer collaborations underscores not only the beauty of the gemstones, but the range of shades, shapes and sizes that make up Gemfields’ portfolio.
From precision cuts, cabochons that look like candy to slices that are ruggedly organic, each Gemfields Zambian emerald, Mozambican ruby and Zambian amethyst was the starting point for a bespoke creation.
“Although Gemfields doesn’t make jewellery, they work with a wide range of international designers to create one-of-a-kind pieces from their ethically-soured emeralds and rubies,” says Mila Kunis. “I’ve loved wearing these pieces on the red carpet because they are all so unique and they stand for Gemfields’ mission of responsible sourcing.
“We are honoured to work with such a broad range of extraordinary talent from around the world,” says Ian Harebottle, Gemfields chief executive officer.
“While we normally focus on the gemstones, and not the finished jewellery, it’s hugely gratifying to see our ethically-sourced rare coloured gems come to life through the unique visions of our partner jewellers,” the statement reads.
The collection will debut in London at Phillips Auction House, travelling next through India and finally to Las Vegas, where it will be displayed at the Couture show in May. The pieces, ranging in retail price from US$1,130 to US$750,000, reflect the bold aesthetic of each designer in the form of fine jewellery.
To coincide with the launch of this project, Gemfields is unveiling a new global advertising campaign featuring brand ambassador Mila Kunis, who was present at the launch, wearing ethically-sourced Zambian emeralds and Mozambican rubies, shot by Mario Sorrenti in Los Angeles,UNited States.
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