CHAMBWA MOONGA
Lusaka
ZAMBIA Tourism Agency (ZTA) chief executive officer (CEO) Matongo Matamwandi says they have scientific evidence that as at last month, one billion people across the world knew Zambia as a holiday destination.
Mr Matamwandi, who was appointed ZTA CEO in February last year, says the agency has invested in digital marketing of the country’s tourism.
He said at the beginning of this year, ZTA targeted that out of the global population of plus eight billion people, at least one billion of them should know that Zambia is a holiday destination.
“We went flat out on all our digital platforms using influencers,” he said during an appearance on The Platform programme on ZNBC TV yesterday.
“We are tracking the numbers because [with] digital platforms, it is easy to check the numbers.
[As at] end of last month, we were checking the numbers; we hit a billion.
“We don’t know who is going to take a holiday [in Zambia]. But we can assure you that we have scientific proof now that one billion people across the world now know that there is a destination called Zambia and can take a holiday.”…https://enews.daily-mail.co.zm/
